What is RoarBoard?
We’re glad you asked! RoarBoard is the first public network for crowdfunded advertising. Our mission is to create positive change and impact in the world by connecting passionate individuals and grassroots movements with the power of billboard advertising. Billboards get noticed! But they’re expensive. That’s why we created RoarBoard. Our platform helps you connect with supporters that will fund the effort to share your message in real life, where it makes an actual impact. We help source billboard ad designs, crowdfund your campaign, spread the word, and ultimately purchase your billboard ad. Want to change the world? RoarBoard can help.
How does it work?
We let people be heard by funding an advertising message together at the same time—a.k.a. “crowdfunding.” Users can create a billboard ad campaign and invite others to support that specific campaign (“follow” or “donate”). The way you support a campaign is by following it and promoting it to your friends and contacts or by giving money to fund it. Once a given campaign has received a certain number of supporters specified by the creator of the campaign, RoarBoard then buys the billboard. You choose the location that will have the greatest impact!
Can anyone create a campaign?
Where do I start?
Articulate your issue or passion and tell us what message needs to happen and where. We walk you through the process to create a campaign here.
Does it cost anything?
Nope! The beauty of crowdfunding is that you don’t have to put any money down, unless of course you want to support your own cause (which we highly encourage for morale and good juju). We take a tiny percentage of the raised funds to keep the lights on and get your campaign ready for prime time.
How much money do I need to raise?
There is a $1000 minimum to launch a billboard campaign, but beyond that, it’s entirely up to you.
How can I get involved if I don’t have a campaign in mind?
You, dear friend, are what we like to call a Supporter, and there is a lot you can do here, too. Find a campaign (something that gives you goosebumps) and check out their page for details about who’s involved, what needs to be done, and how you can help support the cause. Then, DONATE! Funds go directly to buying a billboard (not to the organization’s overhead). See your dollars do good—in real-time.
Why should I give money to a RoarBoard campaign instead of just straight to an organization asking for donations?
This is a common question, particularly for nonprofits looking for donations. There are a couple of very good reasons to go with Roarboard: a) through billboard advertising, we are able to reach an exponentially greater number of people than direct marketing efforts, which can amplify the effect of each dollar spent by bringing in that many more new members or supporters. b) Organizations or people that don’t have a marketing budget rely on social media for their messaging, which is powerful, but limited—we’ve all heard about the small bubble that algorithms create within each person’s social media profile; they frame whatever narrative a person has already bought into. With RoarBoard, we can reach beyond that sphere by advertising in real life, without digital distraction, in a strategic way.